As one of the senior Online Marketing Consultants at Mediaworks Online Marketing one of my roles is the distribution of the monthly email marketing newsletter and subsequently the syndication of news on our blog. This is something I love doing, particularly when you can track opens/reads/bounces/clicks etc and really get an insight into how successful your topics and writing actually are.
When I first joined Mediaworks I was a one-man band SEO with my own blog that ranked around 3rd for a local phrase – “SEO Newcastle” – and as part of my job offer I returned the favour by offering to 301 my blog to the Mediaworks website to help boost rankings for local and national terms. That was in 2008. In 2010, as the longest serving member of staff, I simply asked if I could have my blog back to simply write about things that might not necessarily be deemed suitable for a corporate blog and I was very pleased to hear that I was actually encouraged to blog, encouraged to integrate with the SEO community and encouraged to vent my nuances on my own personal blog – and that is how I relaunched my blog.
Speaking to a variety of people via twitter, sphinn and linkedin I am surprised at the number of people who feel they aren’t in a position to blog about their sector because their employers might not approve. Why is this I hear you ask? A lot of the reasoning is due to their emlpoyers being fearful they might give away trade secrets, costing models or even processes. I think that is a very bad place to be and more importantly it shows a distrust for the individual – but I do suppose this changes on a person-by-person level.
We like nothing more at Mediaworks than to share information internally with each other and I think the fact we are trusting enough to pass on tidbits of information makes us a stronger company – after all, how valuable is useful information when it helps you complete your job quicker and more efficiently.
I wouldn’t say I have it hammered home to me that I must blog constantly, and network constantly for the good of the company, but I am definitely encouraged to stay abreast with the latest goings on in th isfast moving industry and I think there is no better way to do that than to actually speak to people, read the latest articles and discuss things (whether in the open or via private message / email).
Having a blog that I can openly write about some of the more tragic things this side of online marketing (such as the @vodafone ballsup and the bet365.com geo-location problem) makes my life less stress free and it allows me to get rid of some of the pent up fury that builds when a link request pisses me off (such as Affiliate Millionaire). As long as you know the boundaries between slander, potential pitfalls in future business and common sense then you cannot really go wrong by having a personal blog – after all, you’re an individual with your own mind so you might as well put it to some good use.
At the end of the day, it’s a win-win for you and your employers as you are shouting about your pride for working for them as well as your pride in your sector – whether it be SEO or not!