[UPDATED] No Title = No Click. Could A Google UX Error Cause Traffic Loss?

[UPDATED] No Title = No Click. Could A Google UX Error Cause Traffic Loss?

By | August 22, 2011 at 7:42 pm | No comments | SEO | Tags: , ,

** UPDATE **  The source of this is not a glitch, nor an error on Googles behalf; it is in fact my error.  The cause of this is a result of Adblock Plus.  Why did it block the titles?  It blocks anything with the URL https://adwords.google.co as per the screenshot below:

Adblock Plus block Google Keyword Tool

Adblock Plus block Google Keyword Tool


Just a quick post from me this evening, but carrying out a search for Keyword Tool in Google resulted in the following SERP being delivered

Google SERP Result - UX Error

Google SERP Result - UX Error

As you can see, the listing headers have disappeared and this is making the results unclickable.

This is a pretty big UX breakdown in my opinion as there is physically no other way I can get to those top two results other than to:

Imagine if this happenned to a clients website – the potential loss to traffic and visitors is very much up for debate.

Is this a glitch? I still get the result regardless of what browser or platform I use.

About the Author

Kev Strong

Kev Strong is an online marketing consultant at Newcastle Upon Tyne based digital marketing agency, Mediaworks. A lover of all things search and an ex-web developer, Kev Strong (a.k.a Goosh) is a specialist in advanced search engine optimisation.

Comments