![[UPDATED] No Title = No Click. Could A Google UX Error Cause Traffic Loss?](http://www.kevstrong.com/wp-content/uploads/2011/08/google-serp-result-header.jpg)
[UPDATED] No Title = No Click. Could A Google UX Error Cause Traffic Loss?
** UPDATE ** The source of this is not a glitch, nor an error on Googles behalf; it is in fact my error. The cause of this is a result of Adblock Plus. Why did it block the titles? It blocks anything with the URL https://adwords.google.co as per the screenshot below:
Adblock Plus block Google Keyword Tool
Just a quick post from me this evening, but carrying out a search for Keyword Tool in Google resulted in the following SERP being delivered
Google SERP Result - UX Error
As you can see, the listing headers have disappeared and this is making the results unclickable.
This is a pretty big UX breakdown in my opinion as there is physically no other way I can get to those top two results other than to:
- Copy and paste the URL. This would, however, be hard to do with a longer URL (such as Malcolm Coles result).
- Navigate using the keyboard by taking advantage of Google Accessible View.
Imagine if this happenned to a clients website – the potential loss to traffic and visitors is very much up for debate.
Is this a glitch? I still get the result regardless of what browser or platform I use.
About the Author
Kev Strong
Kev Strong is an online marketing consultant at Newcastle Upon Tyne based digital marketing agency, Mediaworks. A lover of all things search and an ex-web developer, Kev Strong (a.k.a Goosh) is a specialist in advanced search engine optimisation.
