Multiple Hop 301 Redirect Checker

Multiple Hop 301 Redirect Checker

By | April 16, 2013 at 9:01 pm | 7 comments | SEO | Tags: ,

When it comes to checking 301 redirects have been implemented correctly, there are a multitude of ways to do this including Ayimas excellent Redirect Checker, Screaming Frog and Neils Bosma’s SEO Tools for Excel. However, it gets a little complicated when you have thousands of URLs and it gets really complicated when they go through multiple hop redirects.

What is a Multiple Hop Redirect

A multiple hop (or multi-hop for short) redirect is where a URL is redirected to another URL which in turn redirects again to another URL.

Multiple Hop URLs

Multiple Hop URLs

These can not only be tiresome but they can also have a negative impact on your websites SEO performance – especially during the launch of a new one.

Also, it can be very problematic documenting URLs that are going through multi-hops and I don’t know about you, but I hate checking thinks manually so that’s why I have built this nifty little piece of Excel (powered by the excellent SEO Tools for Excel) that allows you to automatically check 5 levels of 301 redirects.

How to use the Multi-Hop 301 Redirect Checker

Firstly, for this to work, you need to ensure you have SEO Tools for Excel installed. If not, you can download here.

Secondly you will need to download the Multi-Hop 301 Redirect Checker Excel file. Remember to Enable Editing to actually enable formulas in the document.

Once you have both of these working, ensure you have the URLs that you want to check in a single-column list in excel and then:

  1. Copy your list (CTRL+C)
  2. Go to the Multi-Hop Checker Excel file and select cell B12 (the first cell underneath the heading Original URL)
  3. Paste your list into the table (CTRL+V).

Now, depending on your system and the number of URLs you are checking, this could happen very quickly or it could freeze your Excel up for a while as this is a very memory intensive process.  Don’t be alarmed if your Excel “white screens”; simply go make a cup of tea or browse other topics on my blog such as Log In To Multiple Google Analytics Accounts or Facebook Accounts Without Having To Log Out, 1and1: The Most Hated Domain & Hosting Provider and Short Term Site Case Study: Geordie Shore 🙂

Some Additional Redirect Checker Tips

One thing that I have found is extremely annoying with an Excel workbook like this is when you change one cell and the entire sheet runs again!  To counter this, I simply copy the contents of the table and paste as Text that way you retain your data, but you don’t have to slow down excel everytime you sort your columns.

You can also use the sort function in the Excel file to sort by response code helping you easily create an actionable list of initial status code whether it is a 404 (Not Found) or a 302 (Temporary) redirect etc.

Some Common Multi-Hop Redirect Checker Uses

A few people who have tested this document for me have used to check:

  • A list of shortened URLs to find out their eventual landing URL
  • A list of tracking URLs to find out if their landing URL was correct
  • A list of mutli-hop URLs to ascertain where they eventually landed.

Feedback & Comments

Please feel free to leave a comment below if you encounter any problems with the multi-hop redirect checker or if you have any questions.  I hope this saves you as much time as it did me.

About the Author

Kev Strong

Kev Strong is an online marketing consultant at Newcastle Upon Tyne based digital marketing agency, Mediaworks. A lover of all things search and an ex-web developer, Kev Strong (a.k.a Goosh) is a specialist in advanced search engine optimisation.


  1. Tauseef Azhar (8 years ago)

    Hey Kev, your Multi-Hop 301 Redirect Checker Excel working perfectly. Thanks for sharing it.

    • Kev Strong (8 years ago)

      Hi Tauseef,

      Glad you liked it. I hope it came in useful for you.

  2. Naveen (8 years ago)

    Hi Kev!

    Hats off to you for making such a useful, wonderful, phenomenal, awesome tool. I was exactly looking for this. Thanks mate. Keep up the good work

    • Kev Strong (8 years ago)

      No problem at all Naveen, glad you like it 😀

  3. Sal Marciano (8 years ago)


    It is absolutely wonderful. Just one tweak would make it even better if we could change the user-agent string since some websites only allow redirects on certain browsers.

  4. Gustavo Aguiar (7 years ago)

    Hello Kev,

    Many thanks for the file

    As last comment from Sal suggests, is there any way to user an user agent string to check redirects? for example I’m very interested on checking tons of redirects from our desktop page to our mobile page, so I would need to do it with any mobile user agent, is there any way to do that with this file?

    Many thanks!

  5. SEO: Test and Experimentation in Agency Practice by theMediaFlow (7 years ago)

    […] yourself, your clients and your colleagues work better, faster and smarter.  A case in point is my multiple-hop 301 checker: this started off as a solution to a client problem that has sped up our entire internal 301 […]