I’ve had many discussions, heated debates and rants with many of my close friends who still work in the realm of web development, web design & corporate branding about SEO. Many still believe SEO is bullshit. One of my closest web dev buddies still believes that “SEO is as real as fairy dust”. Yet, he still uses me for advice on SEO for big name clients who are trying to compete – go figure 😉
It all comes down to skills. As with SEO’s there is a varying difference in skills between good & bad web developers/designers. Some are open-minded, some are elitist and some are just starved of oxygen to the brain – just like some SEO’s I know. Unfortunately you only ever hear about the bad experiences – from both sides of the fence.
Developers, Designers & Marketing Consultants cross swords so often now when it comes to websites that you will inadvertently piss people off at some point. Thankfully, I used to be a web developer and I quickly found out that SEO wasn’t just about stuffing META tags and adding blocks and blocks of copy to the footer of a website. Unfortunately, again, it’s the latter that you hear about from agencies who don’t know enough about SEO.
The reason I stepped away from development and stepped into SEO fulltime was to hone my skills in SEO and with this came the ability to offer advice to clients, developers and friends. I didn’t do it to sell a shitty, misleading service that was just as good as Snakeoil – I used to do that when I worked for BT selling Friends & Family!
What came from that step was a fountain of knowledge that is used daily with several web development companies, resolving problems with their websites that are impacting on their rankings and once these changes are implemented the differences are there to be seen!
Unfortunately, contrary to popular belief, building a nice looking, W3C compliant website just won’t cut it when trying to get into the top 5 for competitive keywords such as “bingo”. When it comes down to markets like these, SEO becomes a necessity and much like designers and developers, the SEO’s who are good at it make a success of it! If they suck, then the client languishes out of sight where no-one will see them.
“There’s no point building a state-of-the-art, revolutionary hotel in the middle of the desert if no-one can find you.” I used to hate that quote, but it becomes so evident when you are trying to attract visitors in, what is essentially, a room of 1000’s of people trying to get your attention.
So, No – SEO is not bullshit! There are just shit SEO’s!