Earlier this week* I saw a new addition to Googles SERP’s in the form of “Best Guess”.
When conducting a search where there is ambiguity in the results, it would appear that Google is best guessing the result. It appears to be doing so based on citations and references from high authority websites that are trusted within its index (e.g. Wikipedia, Yahoo etc).
Overall, this appears to work fine, but every so often it does appear to slip up:
Whether this is the fault of Google or the “authority” websites that it references is up for debate, but the last time I checked Newcastle upon Tyne was not in Northumberland but in fact in Tyne & Wear.
What does this mean for users of the search engine? It’s a further addition to the solutions that are offered by Google when users are searching for an answer; other examples include:
More importantly, what does this mean for SEO’s that are targeting ambiguous keyphrases? That remains to be seen.
* Thanks to Peter Stranney from Mediaworks for introducing me to this.