When does a link request become an insult?

By | January 20, 2010 at 8:29 pm | One comment | Online Marketing | Tags: ,

If you run a website, I am sure you have had the generic emails that are generated by a piece of software used from a template.  You know the ones:

Dear Webmaster,

I happened upon your website, www.goosh.co.uk, and I was blown away by how informative and interesting it was …

But when do these auto-generated, mass-email link requests become an insult?Right from the start it seems

Dear Sir/Madam/Webmaster/Blogger,

I recently found your website, [targetdomain], by chance using the Google/Yahoo/Bing search engine.  I found your website very deep within Google/Yahoo/Bing as it was not easy to find when I was searching for [keyword001].

As owner of [yourdomain] I would like to help your website get found in Google/Yahoo/Bing by swapping links with you.  I offer you a link on my other website [yourdomain2] for the fee of $135.00 and in return you can link to me at [yourdomain].

This will help you get more traffic/visitors/friends and will help you in Google/Yahoo/Bing

Email me …

Not only does it seem that the template link request didn’t spit out the email correctly, but the template itself is downright insulting by inferring that it performs badly.  Then to ask for money after insulting my website (which could have been my FrontPage designed pride & joy for all they knew since they didn’t care who they sent it to).

I suppose I am having a little whinge, but I am a great advocate of personal link building;  Passionate, personal and friendly link building requests – not auto generated drivel that someone didn’t even care to check actually printed out their message correctly.

About the Author

Kev Strong

Kev Strong is an online marketing consultant at Newcastle Upon Tyne based digital marketing agency, Mediaworks. A lover of all things search and an ex-web developer, Kev Strong (a.k.a Goosh) is a specialist in advanced search engine optimisation.

One Comment

  1. Carly (4 years ago)

    I get these requests all the time: I never knew it was software though… I just thought foreign SEOs copied and pasted in random bits of text they’d been provided with or something.

    I have another blog with a picture of a pony as the last thing I blogged and I get comments about ‘keeping up the good work’ and ‘thanks for this insightful article’ all the time… it’s all bullshit! It’s a picture of a pony!

    I hate them, I don’t know why they do it. As you say: personal and friendly is the way forward. Grrr.

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