On the 9th April 2010, Google confirmed what everyone had been talking about for months prior – site speed is a factor in search engine rankings. Matt Cutts commented on this news by, quite rightly, asking people to not panic as this was a minor signal and not to go overboard with it. He even went so far as to say:
In fact, if you read the official blog post, you’ll notice that the current implementation mentions that fewer than 1% of search queries will change as a result of incorporating site speed into our ranking.
So it is with great annoyance that a UK Fast, a UK based hosting company has come out with a brand spanking new suit, a box of snakeoil and a shit-eating grin and jumped on the back of this news. Several of my clients received this email from them:
This weekend Google announced that website speed has been added to their natural Pagerank algorithm. Coupled with the well established impact that page load speed has on Google Quality Score, web speed has suddenly shot to the top of every web owners agenda.
Building Online Britain
UKFast has responded by launching Building Online Britain, a campaign supported by a significant financial fund that aims to assist British business owners to achieve success online through the application of innovative, super-fast hosting services.
Your £1,000 website acceleration fund
The UKFast GTI scheme (Growth Through Innovation), is available to all online business owners to help fund the cost of upgrading to a high performance solution.
- Claim £1,000 towards any UKFast dedicated hosting solution
- Open to the first 1,000 new customers who register
- Guaranteed satisfaction, or an additional £1,000 towards your solution after 6 months
It has never been more important for online businesses to accelerate their website. Act now, call one of our helpful, friendly hosting experts today for further advice.
You can’t blame them for jumping on the back of traffic that has been generated by the site speed news (which even got major coverage on BBC News for some reason) and whilst their intentions might be honourable, you have to love the misinformation in the opening paragraph.
So please, let it be known that you will receive hosting companies willing to exploit this news to make a quick buck and if you care for your clients, you will have already suggested site speed increases from a usability point-of-view and not a search rankings point-of-view.