Working for an online marketing company whose sole purpose & area of expertise is just that, online marketing, it perplexes me when I get involved in a contract where the client has received “SEO” from their design agency. I’m not knocking design agencies who have an SEO team who actually do SEO, just the design agencies, development companies and web design outfits that simply have Search Engine Optimisation listed on their website along with every other part of online & offline branding, marketing, design and development and normally on a full-flash website to boot!
To be quite honest with you, pretty much around the time I look at the site on campaign kick-off and see that:
That’s just the basic problems. I’m not even going to start on multiple domains, duplicate content and image navigations.
Again, being honest, it’s not always – but they are certainly the biggest culprits – and also the largest chargers. I admit we work with several design agencies offering them SEO consultation and SEO solutions, but it’s the ones who do it in-house by (and I am not kidding here) “whacking a few META tags in there”. Not only does this disillusion the clients about SEO and result in a re-education process, but it also puts up a large barrier to potential clients who have had their fingers burnt in the past.
This really, really annoys me – particularly when it comes from a senior member of “digital”. Not only do I have to educate the client, I also have to educate the design agency that should have done this in the first place – especially when they got paid for it!
I would like to think I am helping people out on both sides, but please don’t advertise something you don’t do – you don’t see me offering a car wash service at the foot of my drive (particularly when I know they will be pissed off when I don’t it!)