What Really Annoys Me? Non-SEO Agencies Who Do SEO (or claim to)

By | January 30, 2010 at 9:10 am | One comment | Online Marketing | Tags: , , ,

Working for an online marketing company whose sole purpose & area of expertise is just that, online marketing, it perplexes me when I get involved in a contract where the client has received “SEO” from their design agency.  I’m not knocking design agencies who have an SEO team who actually do SEO, just the design agencies, development companies and web design outfits that simply have Search Engine Optimisation listed on their website along with every other part of online & offline branding, marketing, design and development and normally on a full-flash website to boot!

When Does It Annoy Me?

To be quite honest with you, pretty much around the time I look at the site on campaign kick-off and see that:

  • every page has the same <title> of “Welcome to Company Name”
  • the site is built in full flash
  • the menus are built in full java with no fallback
  • the URL’s are so messed up it’s confusing
  • there are no H1’s

That’s just the basic problems.  I’m not even going to start on multiple domains, duplicate content and image navigations.

Surely It’s Not Just Design Agencies?

Again, being honest, it’s not always – but they are certainly the biggest culprits – and also the largest chargers.  I admit we work with several design agencies offering them SEO consultation and SEO solutions, but it’s the ones who do it in-house by (and I am not kidding here) “whacking a few META tags in there”.  Not only does this disillusion the clients about SEO and result in a re-education process, but it also puts up a large barrier to potential clients who have had their fingers burnt in the past.

What’s an H1?

This really, really annoys me – particularly when it comes from a senior member of “digital”.  Not only do I have to educate the client, I also have to educate the design agency that should have done this in the first place – especially when they got paid for it!

I would like to think I am helping people out on both sides, but please don’t advertise something you don’t do – you don’t see me offering a car wash service at the foot of my drive (particularly when I know they will be pissed off when I don’t it!)

About the Author

Kev Strong

Kev Strong is an online marketing consultant at Newcastle Upon Tyne based digital marketing agency, Mediaworks. A lover of all things search and an ex-web developer, Kev Strong (a.k.a Goosh) is a specialist in advanced search engine optimisation.

One Comment

  1. Richard (4 years ago)

    So many design agencies claim to be masters of all trades e.g. SEO, PR, copywriting and clearly aren’t. If they outsource the work then fair enough (although perhaps a little economical with the truth), but as with many things, a little knowledge is a dangerous thing. So many are still offering to submit your site to 300,000 search engines, or to make sure your meta keywords list is complete.
    It also goes beyond that so that every printer is also now a web designer.

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