Why You Need A Personal Blog

By | June 3, 2010 at 9:57 pm | 7 comments | General | Tags: ,

For anybody working in an agency or a larger company it is sometimes very hard to let your voice be heard, your thoughts shared or your opinions vented. Sometimes there is a lack of platform at your current employment to blog and post your views. More often than not it is simply not company policy for staff to make their own posts, particularly with larger corporations where staff simply abuse the power.

I for one am a big fan of people setting up their own blogs, especially if their interests are in the same field as their employment. It’s a tough act to balance, but the benefits are there for all to see – for both their employers and themselves.

Sharing Ideas & Education

Sometimes you can have a great idea that you would love to share with people, but perhaps the company platform is not the place for it. I like to share ideas, ask questions and gather opinions that not only help myself as an SEO, but will also increase my experience and knowledge on several subjects.

It’s one of those clichés that companies love their staff to be “immersed” with the company – living, breathing, and feeling – but I have to agree that the dividends pay off for everyone when you use your own blog to learn new tactics, solve problems and generally encourage interaction.

Self Promotion & Sector Involvement

This, in my eyes, is invaluable.  One of the biggest avenues for learning about your industry is simply getting involved.  Until I re-launched my blog and proactively started promoting my articles and mingling on Twitter I simply didn’t know the peers in my industry – and I’ve been in it a while!

By getting to know your peers, other people doing your job (in my case SEO) and generally getting to know you competitors, you can learn a vast amount of information very quickly AND you can get yourself recognised for the work you deliver outside of hours – for fun!

The added benefit is that you are not only promoting yourself, but you are also promoting your company/employers at the same time. When you go to industry seminars, functions or workshops, people may very well recognise your name and look closer at your employer based on something they read on your blog.

Obviously this can backfire and common-sense has to come into play at some point – which leads me to my next point.

Venting

I have been accused on several occasions of being an aggressive blogger, that my posts are laced with underlying venom and a couldn’t-care-less attitude.  I agree. And that’s one of the many reasons I run my personal blog, Goosh.

I can simply say things that my employers’ platform is simply not the place for.  I can vent my spleen about things that have got my back up in my own way, let off some steam about something that pisses me off and ultimately get a load off my chest.

Whilst my blog is generally around SEO, I also talk about other elements of my life that piss me off – technology, world of warcraft etc. I also use my blog to highlight problems with other people’s sites and I also like to draw attention to underhand tactics that come across my radar. Some call this outing and don’t agree with it, some appreciate it – I make a call on a case by case basis ;)

You should, however, take care as to what you post as there are limits and boundaries, especially if you work for Vodafone or are generally an idiot on Twitter.  As mentioned earlier, if your blog is in the same sector as the people who pay your mortgage then you have to have a degree of common sense about you as you could land yourself in hot water.

Ultimately, your blog is your blog – use it to the best of its ability and the rewards, however small, are there for all to see.

About the Author

Kev Strong

Kev Strong is an online marketing consultant at Newcastle Upon Tyne based digital marketing agency, Mediaworks. A lover of all things search and an ex-web developer, Kev Strong (a.k.a Goosh) is a specialist in advanced search engine optimisation.

7 Comments

  1. Peter Handley (3 years ago)

    I entirely agree regarding having your own personal blog – I don’t know about you though, but I do write for the company blog pretty frequently as well (I’m meant to write one per week, though that doesnt always happen), which sadly makes my personal blog more of a whatever doesn’t fit right for the company can go on there, kind of situation.

    I also have recently started a cooking/food/recipe blog… and find that I am much motivated to get content on there.

    Perhaps I need to extend out what I am blogging about on my personal site, to give more topics that I can write about easily – as just about anything I write about SEO is going to appear on the work blog…

  2. Simon (3 years ago)

    So angry Kevin. Nice read though. I will be cranking mine up soon. Will let you know when it’s a living breathing beasty.

  3. Goosh (3 years ago)

    @Peter – I originally ran this blog back in the day as a way to test my SEO skills and quote news – before I was employed as an SEO.

    Since the re-launch I very quickly discovered that I was unable to keep up the output of SEO-based topics and I found that diversifying the topics I wrote about kept the blog from stagnating and ultimately kept my brain ticking along. It also helped my “important” SEO topics become more focused & researched. The food blog is a great example of focus & passion :D

    @Simon – I can only imagine the stuff you would post on it!

  4. Simon (3 years ago)

    Well I’ve only gone and done it. Gonna use it as a vent for my findings in CSS3, HTML5, JS, Python, Django, PHP and other angry outlets :)

    I’ve linked it in my username. Still tweaking the template.

  5. welcome-to-tomabarker-Tom A Barker | Tom A Barker (3 years ago)

    [...] With the lack of a platform to blog at my current job I’ve decided that now is best to start my personal blog. why you need a personal blog [...]

  6. Millie Nibler (2 years ago)

    very interesting i will bookmarked next time for now keep up the good work.

  7. Marlena Kortge (1 year ago)

    Actually beneficial, appreciate your placing up it.

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