For anybody working in an agency or a larger company it is sometimes very hard to let your voice be heard, your thoughts shared or your opinions vented. Sometimes there is a lack of platform at your current employment to blog and post your views. More often than not it is simply not company policy for staff to make their own posts, particularly with larger corporations where staff simply abuse the power.
I for one am a big fan of people setting up their own blogs, especially if their interests are in the same field as their employment. It’s a tough act to balance, but the benefits are there for all to see – for both their employers and themselves.
Sometimes you can have a great idea that you would love to share with people, but perhaps the company platform is not the place for it. I like to share ideas, ask questions and gather opinions that not only help myself as an SEO, but will also increase my experience and knowledge on several subjects.
It’s one of those clichés that companies love their staff to be “immersed” with the company – living, breathing, and feeling – but I have to agree that the dividends pay off for everyone when you use your own blog to learn new tactics, solve problems and generally encourage interaction.
This, in my eyes, is invaluable. One of the biggest avenues for learning about your industry is simply getting involved. Until I re-launched my blog and proactively started promoting my articles and mingling on Twitter I simply didn’t know the peers in my industry – and I’ve been in it a while!
By getting to know your peers, other people doing your job (in my case SEO) and generally getting to know you competitors, you can learn a vast amount of information very quickly AND you can get yourself recognised for the work you deliver outside of hours – for fun!
The added benefit is that you are not only promoting yourself, but you are also promoting your company/employers at the same time. When you go to industry seminars, functions or workshops, people may very well recognise your name and look closer at your employer based on something they read on your blog.
Obviously this can backfire and common-sense has to come into play at some point – which leads me to my next point.
I have been accused on several occasions of being an aggressive blogger, that my posts are laced with underlying venom and a couldn’t-care-less attitude. I agree. And that’s one of the many reasons I run my personal blog, Goosh.
I can simply say things that my employers’ platform is simply not the place for. I can vent my spleen about things that have got my back up in my own way, let off some steam about something that pisses me off and ultimately get a load off my chest.
Whilst my blog is generally around SEO, I also talk about other elements of my life that piss me off – technology, world of warcraft etc. I also use my blog to highlight problems with other people’s sites and I also like to draw attention to underhand tactics that come across my radar. Some call this outing and don’t agree with it, some appreciate it – I make a call on a case by case basis
You should, however, take care as to what you post as there are limits and boundaries, especially if you work for Vodafone or are generally an idiot on Twitter. As mentioned earlier, if your blog is in the same sector as the people who pay your mortgage then you have to have a degree of common sense about you as you could land yourself in hot water.
Ultimately, your blog is your blog – use it to the best of its ability and the rewards, however small, are there for all to see.