By Kev Strong | March 30, 2011 at 12:30 pm | 2 comments
Earlier this week* I saw a new addition to Googles SERP’s in the form of “Best Guess”.
When conducting a search where there is ambiguity in the results, it would appear that Google is best guessing the result. It appears to be doing so based on citations and...
Posted in: SEO
By Kev Strong | March 21, 2011 at 9:20 pm | 4 comments
As an SEO, moving a domain name comes with a certain degree of fear. Search engine rankings can drop, site authority can be lost and traffic can plummet if you don’t tie up the move perfectly.
Almost a year after its reincarnation, I decided to move my domain name from...
Posted in: SEO
By Kev Strong | January 5, 2011 at 9:21 pm | 4 comments
Whenever you learn an SEO Secret or discover a new competitors link strategy should you use it to your own advantage or blow it out the water?
Much to my embarrassment I learnt the answer to this lesson the hard way. Whilst the SEO industry is a very open and giving one,...
Posted in: SEO
By Christian Arno | December 10, 2010 at 8:34 am | No comments
When you’re planning a multilingual SEO strategy, you must decide whether to optimise for a language or for a specific geographic region, usually a country. Both approaches have their advantages and disadvantages.
Which one you choose will depend on a number of factors,...
Posted in: SEO
By Kev Strong | October 21, 2010 at 8:31 pm | No comments
There are many tools available to an SEO to help forge success for a campaign. Unfortunately many people believe these to be in the form of expensive analysis tools, professional cheatsheets and best practise documents; many people forget the other tools that SEO’s can wield...
Posted in: SEO