Earlier this week* I saw a new addition to Googles SERP’s in the form of “Best Guess”. When conducting a search where there is ambiguity in the results, it would appear that Google is best guessing the result. It appears to be doing so based on citations and...
As an SEO, moving a domain name comes with a certain degree of fear. Search engine rankings can drop, site authority can be lost and traffic can plummet if you don’t tie up the move perfectly. Almost a year after its reincarnation, I decided to move my domain name from...
Whenever you learn an SEO Secret or discover a new competitors link strategy should you use it to your own advantage or blow it out the water? Much to my embarrassment I learnt the answer to this lesson the hard way. Whilst the SEO industry is a very open and giving one,...
When you’re planning a multilingual SEO strategy, you must decide whether to optimise for a language or for a specific geographic region, usually a country. Both approaches have their advantages and disadvantages. Which one you choose will depend on a number of factors,...
There are many tools available to an SEO to help forge success for a campaign. Unfortunately many people believe these to be in the form of expensive analysis tools, professional cheatsheets and best practise documents; many people forget the other tools that SEO’s can wield...
