Building a website is pretty simple when you know how. Monetising a website through advertising platforms is also fairly simple once you look in the right direction. However, creating a website based purely around affiliate content was something I had never done and thought would be a challenge.
Here is how I created an affiliate website (http://www.mensdeodorant.net/) in a little less than two days following these simple steps.
I would advise looking at something that is of personal interest to you as it makes you more inclined to create the website. Using knowledge that you already have, you will be ale to make decisions on targeting, content and execution a little easier.
Once you have identified a niche you want to work in, look at the potential search volume for it. Ultimately, this has to be something that people will buy online for you to make money, but you can also make a side-return on your investment through advertising placed on your website.
It’s in common agreement that exact match domains still wield significant power in the search engines – particularly Google. You can use this to your advantage. If you have identified a niche, check to see if the exact match domain name is available.
This was the part that perplexed me the most as it seemed complicated and time consuming. Most online stores run their affiliate program through an affiliate network as opposed to direct. There are several affiliate networks out there including Commission Junction, Paid On Results, Web Gains and Affiliate Window. I would recommend signing up for all of these networks, particularly if you are offering something that is commonly available as it will allow you to offer more products on your affiliate website.
Once your accounts have been approved, I would once again recommend joining merchants that offer your products. In my case it was deodorant for men, so I applied to join most of the pharmacy & health beauty merchants. Take note of which accounts you are accepted into and which ones you are rejected from as you don’t want to be sending traffic and sales to a website you won’t be receiving commission for!
This is what I refer to as the “secret sauce” for me. Easy Content Units saved me so much time it’s unfathomable as to where I would be without it.
Don’t be fooled, it’s not as simple as one-click setup – you still have to do some work, however it minimises the workload for you a lot. I will be writing a post in the future detailing my ECU process in much more detail to help you speed this step up.
I decided to run my first website on the WordPress platform with a premium theme based on the fact I had little-to-no time to create my own platform. I didn’t require a website with a payment gateway, nor did I need a UGC/review system in place.
I scoured several premium WordPress websites including Theme Forest, Templatic and more. In my case I decided on a Templatic theme that allowed me to show categories and products in a respectable manner.
Whilst ECU offers a fantastically easy WordPress plugin, I decided to paste the code into each page directly to ensure I was doing it correctly. If you are building a site with several products, I would recommend the ECU plugin.
Once you have your site ready to launch, I would recommend carrying out several simple SEO practises to ensure your website is at least found. This will of course differ on the platform your website is built on, but I always carry out the following when launching a new website:
Of course there are many, many ways to promote your new affiliate website including blog articles, press releases, PPC advertising etc. It all depends on your spend.
Lastly, good luck if you decide to take the plunge and remember – you don’t know till you try.
If you need any help or advice, feel free to contact me or comment below.