Back when I worked for BT Telesales calling existing customers to sell them the latest and greatest deals from BT, we were always told that “you will tell one person about a great product, but tell five people about a bad product”. This still rings true today. Try it; ask...
When you’re planning a multilingual SEO strategy, you must decide whether to optimise for a language or for a specific geographic region, usually a country. Both approaches have their advantages and disadvantages. Which one you choose will depend on a number of factors,...
Apologies in advance for the sensationalist title – but you really can get links from google.com! For most linkbuilders, achieving a link from Google.com is like the Holy Grail; mythical and unattainable. However, you can get links from Google.com quite easily –...
There are many tools available to an SEO to help forge success for a campaign. Unfortunately many people believe these to be in the form of expensive analysis tools, professional cheatsheets and best practise documents; many people forget the other tools that SEO’s can wield...
SEO is a method; a practice if you will. When a company has an online presence to sell product(s) or provide information for a service or facility offline, SEO is a marketing tool that is often invested in to bring this online presence to the attention of potential customers who...
